FOR IMMEDIATE RELEASE | October 25, 2017
Kevin Nix | (202) 431 5796
Legacy Community Health Launches ACA Enrollment Ad Campaign
HOUSTON – Legacy Community Health, one of Texas’ largest community health centers, today launched a public relations and advertising campaign to enroll Houstonians in the health insurance marketplace established under the Affordable Care Act. The move comes amid growing misinformation, or lack of information, around the upcoming marketplace enrollment period.
“The confusion around the Affordable Care Act, also known as Obamacare, has no doubt created a messaging challenge for 2018 ACA enrollment,” said Kevin Nix, senior director of communications at Legacy Community Health. “Our goal is to cut through the misinformation, whether it’s people incorrectly thinking the marketplace is dead or isn’t a viable option and help our community understand what is available to them. The Affordable Care Act is still law.”
Legacy’s education campaign, in English and Spanish, includes radio and social media ad buys in Houston and Beaumont, telethons, in-clinic posters and one-on-one patient consulting with the health center’s insurance eligibility team. The effort also includes on-the-ground information events at community centers, churches, festivals, and universities in conjunction with our partners at Enroll Gulf Coast. Enrollees can find out more information here.
A recent poll by the Kaiser Family Foundation found most potential enrollees haven’t seen ACA enrollment advertisements and are unaware of enrollment deadlines. The enrollment period runs from November 1 through December 15.
Earlier this month, the Trump Administration cut one subsidy funding stream to insurance companies. But a second government subsidy – which goes to help low-income individuals afford health insurance – remains untouched. Insurance companies still, under law, have to offer reduced-cost plans to these eligible individuals.
Legacy Community Health, a not-for-profit Federally Qualified Health Center (FQHC), provides comprehensive care to over 150,000 community members, regardless of their ability to pay, at 29 clinics in Southeast Texas. The agency provides adult primary care, HIV/AIDS care, pediatrics, OB/GYN and maternity, dental, vision and behavioral health.